Here’s a quick peek at a few things I’ve worked on lately.
B2B Case Study: HON Field Trip
I developed the go-to-market strategy for HON’s Field Trip, shaping everything from the product name and story to the launch campaign. The result was a differentiated market entry supported by digital tools, dealer resources, and an interactive launch kit.
Case Study: The Thoughtful Leader Blog
I led the research, strategy, and launch of The Thoughtful Leader, a blog for USD’s Knauss School of Business. From defining the narrative and editorial direction to building the SEO foundation, I developed a content platform that positions USD as a hub for purpose-driven leadership.
Case Study: Advancing the Field
I led the content, editorial, and SEO strategy for SMU’s Advancing the Field blog from 2021 to 2024, transforming it into a high-performing platform that now ranks for nearly 3,000 keywords and generates $10K+ in monthly organic traffic value.
Undergraduate messaging strategy
Valparaiso University has a strong, living brand that permeates the on-campus culture and translates easily to the web. But when it came to using their brand as a tool for student recruitment, the message got muddled. A strategic brand messaging guide, including student marketing personas and a 12-month content strategy, helped them refine their voice across channels and students for truly effective content marketing.
Graduate Student’s Guide to Living in Dallas
Southern Methodist University is proud to be based in Dallas, one of the country’s fastest-growing metropolitan areas. SMU’s Dallas Guide eBook and Video help prospective graduate students envision the world of possibility that awaits them at a renowned graduate school in a city full of big opportunities. (Yes, that’s my voice you’re hearing in the video.)
Amanda Spurgeon 